Transformational Travel Brochures with Fold-Out Poster Maps

Brief

Create a visually engaging, fold-out travel brochure series for Tucan Travel’s three top destinations: Colombia, Peru, and Sri Lanka. The material needed to work both as an informative print handout and a long-lasting poster-style travel guide that customers would want to keep.

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Objective

• Inspire potential travellers to explore each destination by showcasing key experiences.

• Provide a physical takeaway that could double as a visual reminder or promotional piece on a wall.

• Present tour packages and booking incentives clearly and persuasively.

Tasks & Process

• Developed layout concepts for multi-use brochures: initially folded like a typical A4, but expanding to an A2 map/poster.

• Collaborated with the copywriter to align visuals with tone and messaging.

• Designed textures, illustrations, and linear icon sets for “Top 10 Bucket List” locations.

• Built high-impact visuals combining photography, iconography, and descriptive copy.

• Two of the brochures (Peru and Sri Lanka) were informed by my own experience travelling with the company for educational trips — allowing authentic insight into the visuals and storytelling.

Design Features

• A2 fold-out design with layered textures and illustrated map layouts.

• Double-purpose format: brochure and poster in one.

• Integrated loyalty discount and booking instructions.

• Destination-specific tour listings, foodie highlights, and insider tips.

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