Based wherever creativity takes me, I've spent years honing a visual language that's bold, intentional, and built to outlast trends. My process is obsessive, my taste is discerning, and I care deeply about the details most people never notice, but always feel.

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My journey started with a degree in Graphic Design from Lincoln University, followed by what was meant to be a gap year in Australia. That adventure turned into seven years abroad, just short of five in Toronto, and taught me that great design must communicate across cultures, not just across screens.

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Back in the UK, I built a freelance foundation in Manchester before spending five years as a designer at Tucan Travel in London. There, I worked across print, web, and motion graphics, even immersing myself in the product firsthand on tours in Sri Lanka and Peru. But leading the redesign of their website sparked something new: a deep passion for UI/UX and the fusion of aesthetics with functionality.

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Today, I lead creative vision at Immersify, where I ensure our brand identity is consistent, compelling, and seamless across every digital product. I believe design is about creating a feeling, an intuitive interaction that leaves the user empowered, not frustrated.

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Outside the studio, I play softball for Great Britain (European gold, if you're asking), renovate a 1950s house with my partner Kim, chase a one-year-old, and document most of it through a camera lens. Whether I'm stripping wallpaper or standing on a podium, I'm building something that lasts.

 

I thrive on creative boundaries and am energized by brands that see design as a driver of innovation. If you have a bold idea, let's build something together.