Thread Bearers
Thread Bearers
Identity
Logo Design
Objective
Thread Bearers is a small artisan brand selling handmade necklaces and bracelets through Etsy. Most of the range is beaded jewellery made from high-quality faceted semi-precious stones, with plans to grow into clothing too. The owner needed a logo mark that felt as handmade and personal as the pieces themselves.
Talking it through with her, it was clear Thread Bearers wasn’t meant to feel like your everyday high-street shop. She wanted something bohemian that celebrated the craft behind it all, from needle and thread to weaving, embroidery and strings of beads, with a lot of inspiration drawn from the clothing and jewellery of Latin America.
Project Goals
The logo needed to:
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Capture a bohemian, handmade feel
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Celebrate the craft behind the brand: thread, weaving, embroidery and beadwork
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Hint at the Latin American influence behind the pieces
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Stand apart from mainstream fashion and jewellery brands
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Work clearly at small sizes, like an Etsy shop icon, as well as on packaging and labels
